Most brands still concentrate almost exclusively on visual marketing, even though research has shown that marketing that also utilizes the senses of smell, hearing and touch are exponentially more effective. Customers experience your brand through their senses and form lasting emotional associations and attachments based on that sensory input, so strategically using the senses to connect with them makes excellent business sense.
- Increase sales revenue
- Enhance customer perception of the brand
- Encourage repeat purchasing
- Sway customer to recommend the brand to others
- Inspire brand loyalty and advocacy
- Get a better ROI on their marketing spend
Fifty-two brand executives came to ScentWorld 2014 to learn more about how to use scent and sensory marketing from such brands as Victoria’s Secret, Hilton Worldwide, Sephora, Sears, Starwood Hotels & Resorts, Lilly Pulitzer, Bulgari, Clarins, Fashion Group International, JHouse Hotel, Belk, Samsung, Guthy-Renker, Disney, GlaxoSmithKline and more. We had a terrific event, with plenty of valuable information, networking and business being done! Thank you to our wonderful sponsors, diamond level sponsors ScentAir and Prolitec/AirQ; our silver level sponsors The Mood Factory, and Aromasys; our bronze sponsor Demeter Fragrances and our registration table sponsor, Firmenich!
Catch up with the action:
>> ScentWorld 2014 Results Press Release
>>ScentWorld 2014 Virtual Exhibit Hall
>>ScentWorld 2014 Photo Album