Scent Marketing Digest

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ScentWorld 2014 a Resounding Success

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2014 Smitty Award Nominees Announced for Outstanding Scent & Sensory Marketing - Awards to be Given at ScentWorld 2014, June 12-13th, NYC

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Students Who Use Scented Pencils Have Higher GPA

A study done with students in Wheeling Jesuit University's psychology department over seven weeks showed that the more students used a scented pencil, the higher their GPA, or grade point average.

All freshmen were given a peppermint scented pencil from Scentco Inc. Company at the beginning of the school year. Then they were asked how frequently they used the scented pencils. Students who used them a few times a week had an average GPA of 3.2; monthly users averaged 2.4 and non-users had GPA's averaging 2.1.

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Large Difference in Smell Perception Found

A nose by any other name...
Recent research by the Monell Chemical Senses Center has discovered that there is up to a 30% variability in olfactory receptors between any two people.  The differences affect how people perceive the intensity and pleasantness of odors.

People have 400 specialized smell sensors, called olfactory receptor  proteins. For any two randomly chosen people, 140 of their 400 receptors will be different. Making it even more complex, among these 400 there are variants, and each receptor variant responds differently, so that nearly every individual perceives smells differently.

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Hmmm...Smells Like a Text

Scentee mobile scenting device
Scentee, a Japanese company, has come out with a scent alert device that attaches to smart phones, both iOS and android. The device contains scent capsules which, when programmed by the accompanying app, release pre-programmed smells in conjunction with smart phone alerts, like when you receive a text or email or someone likes something you posted on Facebook. On a subway next to a person who has neglected to use deodorant? In addition to programming the scents to correspond with an alert, users can set it up to release a particular smell at certain intervals.

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Architectural Exhibit Captures the Smell of Historic Times and Places

A sense of history
The California College of the Arts Architecture has curated a new exhibit to explore historical architecture through the sense of smell. The exhibit, called An Olfactory Archive: 1100-1969, strives to capture the atmosphere of places at different times in history to give students and others a different way to relate to and connect with historical buildings and areas in a meaningful and authentic way.

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Synching Light with Music in Retail

Snog, a frozen yogurt chain in the UK, has synched multi-colored LED strips in the ceiling with the music that plays in their stores. The effect makes the space more interesting and brings more traffic to the store since the lights go from the front of the store to the back, drawing people in. It also contributes to a light-hearted fun atmosphere in keeping with the company's brand.

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